Job Summary

We are looking for an energetic and driven Marketing Coordinator / Brand Coordinator who is passionate about storytelling, digital engagement, and brand building. This role is ideal for someone who is looking to evolve into a senior brand management role, taking ownership of cross-functional marketing activities, managing end-to-end campaign execution, and shaping the voice of the brand across channels. You will collaborate with internal and external teams to ensure every touchpoint reflects the brand’s personality and values while driving measurable results.

Key Responsibilities

1. Content Planning & Creation

• Develop and manage a strategic content calendar aligned with marketing goals and seasonal campaigns.
• Coordinate with designers and content creators to deliver high-quality, brand-aligned visuals, posts, stories, and videos.
• Ensure timely posting of stories, reels, and promotional content across all platforms.

2. Social Media & Community Engagement

• Monitor trends, hashtags, and social media innovations to keep content fresh and relevant.
• Engage meaningfully with followers through comments, DMs, and reviews, reinforcing a strong brand connection.
• Maintain and update highlights, bios, and social assets consistently.

3. Cross-Functional Collaboration

• Coordinate with agencies, designers, and internal departments to execute campaigns cohesively.
• Manage timelines, briefs, and approvals using tools like Asana or similar project management platforms.
• Ensure smooth communication between all stakeholders for content readiness and timely execution.

4. Analytics & Performance Reporting

• Track content and campaign performance using social insights and tools like Google Analytics.
• Create monthly performance reports and derive actionable insights to guide content optimization and strategy.

5. Email, WhatsApp & SMS Campaigns

• Plan and coordinate content for newsletters and promotional messages targeting both B2C and B2B segments.
• Work with designers to deliver visually impactful, conversion-focused communications.

6. Influencer Marketing

• Identify suitable influencers and content creators aligned with brand values.
• Handle outreach, briefing, budget negotiations, and performance tracking of influencer campaigns.

7. Marketplace & Media Management

• Curate and update product collections and brand stories for online visibility across digital media and partner channels.
• Ensure alignment of product communication with brand tone and messaging.

8. Campaign Execution & Visual Oversight

• Support planning and execution of photoshoots including concept development, coordination, and asset delivery.
• Review and analyze finished creative work and briefs for campaign consistency and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of relevant experience in digital marketing, social media management, or brand coordination.
• Familiarity with digital tools including Google Analytics, Meta Business Suite, email campaign tools, and Asana or other project management platforms.
• Excellent verbal and written communication skills.
• Strong aesthetic sense, attention to detail, and the ability to multitask in a fast-paced environment.
• A proactive mindset and eagerness to grow into a Brand Manager role.

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